Frequently asked questions
What firms usually want to know before choosing.
These are the questions that actually come up in a first call. The answers are the same ones you would get from me on the phone.
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What does a new website for a firm cost?
My core offer is a Professional firm website sprint: a 4–6 page website including structure, design, development, responsive delivery, accessibility fundamentals and launch. For two selected firms I currently offer a fixed project price of SEK 18,000–25,000, in return for permission to document the process and publish the result as a case study after your approval. Comparable engagements will then start from SEK 30,000. The exact fixed price follows a short call and a written scope.
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How long does a project take?
You get the concept of the start page within a week. The full build depends on the number of pages and on how quickly you can answer and send material. We set the schedule after the intro call. I do not promise a date before I know the scope, because that is the kind of promise that gets broken.
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Why hire a freelancer rather than an agency?
You talk to the person doing the work. No project manager in between, no brief handed on to someone you never meet. An agency has more hands and handles larger projects, and for a genuinely big job that is often the right call. For a firm of three to thirty people it usually ends up slower and more expensive than it needs to be.
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We already have a website. Is it not enough?
Maybe. The question is not whether it exists, but whether it makes anyone get in touch. Book twenty minutes and I will go through it and name the two or three things I would change first. You get those points whether or not we work together afterwards.
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Who owns the website once it is finished?
You do. Rights of use to the design and the code pass on a written agreement and final payment, and the site launches on your own domain. You are not locked in with me.
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Can we update the content ourselves?
Yes. At handover you get a short guide for the things that change most often: text, people and contact details. If you would rather not, ongoing care is available as a separate arrangement for updates, copy changes and technical oversight. It is priced by scope and required response time and is never a requirement.
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Do you write the copy for us?
I structure it, meaning what goes where, in which order and how much of it. The substance comes from you, since you know your practice better than I ever will. If you need a dedicated writer I say so early rather than guessing my way through it.
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What happens if we do not like the concept?
We lock the direction in two steps. Once you approve the written scope and pay the first instalment, you receive a clickable homepage concept with one consolidated revision round. If something misses the mark, I revise it against the goals we agreed; new scope or additional pages are quoted separately.
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How does invoicing work?
Through Frilans Finans, as egenanställning. You get an ordinary Swedish invoice with VAT from a Swedish company, so the F-tax question never arises for your finance department. Once you approve the written scope and fixed price, 50% is invoiced to reserve the project and begin the concept work. The remaining 50% is invoiced before launch and handover.
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Do you handle GDPR and accessibility?
Yes, and this site is the example. The fonts are served locally so no visitor IP reaches a CDN, there is no analytics and there are no cookies, and the site’s own features write nothing to browser storage. The question panel opens only when you press it and your answers never leave the page. The AI assistant loads only after a separate active choice and is described on the privacy page. Heading structure, contrast and keyboard navigation follow WCAG. You can inspect all of it yourself before deciding, which is rather the point.
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We are a US company. Is it legal to hire you, and how does paying you work?
Yes, and it is simpler than hiring a freelancer directly. Your counterparty is Frilans Finans Sverige AB, a Swedish company that employs me for the assignment and issues the invoice, so you are buying a service from a business rather than engaging an individual. That removes the worker classification question entirely: no W-9, no I-9, no ABC test. The work is performed in Sweden by a non-US person, so it is foreign-source income and the usual 30% withholding and Form 1042-S do not come into play, and Form 1099-NEC covers US persons rather than a Swedish company. A W-8BEN-E is available on request for your files, and the invoice carries no Swedish VAT because you sit outside the EU. The legal page sets all of this out in full. It is a description of my side rather than tax advice, so run it past your own adviser.
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Do you work across time zones?
Yes. I am on Central European Time, six hours ahead of New York and nine ahead of San Francisco, and I fit my schedule around yours rather than the other way round. Anything that needs a live conversation gets booked at a time that suits you, and everything else moves by email, where I answer within 24 hours.
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Which firms do you work with?
Law firms, audit firms, accountancy practices and consultancies in Sweden, usually between three and thirty people. Businesses where the client is buying judgement, and where the website has to carry the trust before you have met.
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What do we need in place before we start?
Not much. A sense of who you want to reach, your services or practice areas, and who your contact person is. Photographs and finished text can follow later; they are rarely what holds things up.
Is your question not here? Send a line, I answer within 24 hours.